Unconscious Advertising

In The Persuaders, Clotaire Rapaille claims that consumers respond to unconscious cues that push "reptilian hot buttons" in our brain and bypass rational decision-making. Select an ad (from TV, print, radio, or the internet) and analyze its subrational content. What does the ad tell you about American culture in general and the target consumers in particular? What "reptilian hot buttons" does the ad push? Share your insights with your blog group in a well-developed discussion thread. You can find clips to many television commercials at advertisementave.com.  Additionally, political strategist Frank Luntz argues that his wordsmithing of political issues ("inheritiance tax" to "death tax") actually provides clarity rather than manipulates.  Do you agree?  Here is his interview on Fresh Air with Terry Gross.